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Create an Account LoginOB Designs are a family-owned business that create beautiful, sustainably produced children's products designed to delight your whole family. OB Designs started their company in Byron Bay, Australia in 2008. At the time, they struggled to find toys that excited their children and reflected their aesthetic, social, and sustainability values. Over the past 15 years, the business has grown, just like their kids. Although the company is much bigger – and still growing – their commitment to offering exceptional products, from premium plush toys and finely crafted playthings to soothing essentials, remains the same.